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Koenigsegg
[Essay] Lesson from Koenigsegg: Why the middle is the most dangerous place to be in business
Mar 18, 2026
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![[Essay] Lesson from Koenigsegg: Why the middle is the most dangerous place to be in business](https://images.unsplash.com/photo-1596906673164-fffb05b8333d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxLb2VuaWdzZWdnfGVufDB8fHx8MTc3MzgxOTU1OHww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral)